How The Alternatives Foundation collects, uses, and protects your information.
The Alternatives Foundation ("TAF," "we," "us," or "our") is a 501(c)(3) public charity. This Privacy Policy explains how we collect, use, and safeguard information when you visit thealternativesfoundation.org or submit an inquiry through our website.
We are committed to protecting your privacy and handling your information with transparency and care.
Information you provide directly: When you submit our contact form, we collect your name, email address, phone number, your role (e.g., donor, advisor, attorney), and any message you choose to send us. This information is used solely to respond to your inquiry.
Information collected automatically: When you visit our website, we automatically collect certain technical information through Google Analytics, including:
This data is aggregated and anonymous — we cannot identify you personally from it.
We use Google Analytics 4 (GA4) to understand how visitors use our site. Google Analytics uses cookies — small text files stored in your browser — to collect anonymized usage data. This data is processed by Google in accordance with Google's Privacy Policy.
You can opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on.
We use the information we collect to:
We do not sell, rent, or share your personal information with third parties for marketing purposes.
Our website uses cookies only for Google Analytics purposes, as described above. We do not use advertising cookies, tracking pixels, or any third-party marketing technologies. By using our website, you consent to the use of analytics cookies as described in this policy.
Contact form submissions are retained only as long as necessary to respond to your inquiry and maintain appropriate records. Google Analytics data is retained for 14 months by default, in accordance with Google's standard settings.
If you are a California resident, you have the right to request information about the personal data we have collected about you, request deletion of your data, and opt out of the sale of personal information. We do not sell personal information. To exercise your rights, contact us at JTR@thealternativesfoundation.org.
Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies separately.
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
If you have questions about this Privacy Policy or how we handle your information, please contact us: